Sound and Synthesizers. How do you visualize something so complex in a way that's inviting and unintimidating? A brief like this was music to our ears.
'Start simple' was our North Star and one we followed all the way down the waveform wormhole. We partnered with Sanctus in a harmonious collaboration that brought audio and visuals together to distill the creating process into digestible and approachable steps.
Somewhere between absolutely abstract and supremely specific, we struck a balance with a refined graphic style, bold colors, and alluring audio.
Start simple, then just follow your curiosity...and the beat.
Collaboration by: The Furrow
From the minds of: Sanctus
Presented by: Twenty Thousand Hertz
Executive Producer: Seth Eckert
Music: Wesley Slover, Joe Basile
Art Director: Renaud Lavency
Narration: Dallas Taylor
Copywriting: Casey Emmerling
Technical Director: Wesley Slover
Creative Director: Seth Eckert
Design: Renaud Lavency, Rommel Ruiz, Grace Poole, Seth Eckert
Sound Design & Mix: Trevor Richardson
Animation: Nick Parente, Jordan Scott, Thiago Steka, Ricardo Drehmer, Matt Jameson
Producer: Janet Tousseau, Casey Emmerling, Andrew Anderson, Samantha Rinebold, David Roux
Special Thanks: Adam Plouff, Zack Lovatt