Stats can be boring; people don’t like boring. So when Waze asked Buck for directions on how to recap 2019 in a tidy, engaging two-minute video celebrating the year’s accomplishments, we said ‘continue’. Taking a 2D approach, we set our GPS to Stats-ville and hopped in our animated vehicles…so. many. vehicles. Pairing informative with entertaining, while using a restrained visual approach, helped us take a charming journey we hoped viewers would be happy to take with us. Get in!

This is a collection of my work on the project. View the full piece here.

 
 
 

Client: Waze
Directed By: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Direction: Jon Gorman, Yker Moreno
Art Direction: Nicolo Bianchino
Producer: Billy Mack
Design: Nicolo Bianchino, Gonzalo Menevichian, Mercy Lomelin, Justin Cassano, Jessie Harp, Paola Chen Li
Animation: Nicolo Bianchino, Gonzalo Menevichian, Jordan Scott, Mercy Lomelin, Paola Chen Li
Audio: Antfood