Who doesn’t love a bit of self care? To accompany NBC’s brand refresh, I collaborated with the team at Sibling Rivalry as we explored ways to showcase the subtly updated yet classic peacock logomark.

In the timeless words of Mark Walhberg in The Other Guys: ‘I’m a peacock, you gotta let me fly!

 
 
 
 
 

Client: NBC
Directed By: Sibling Rivalry
Creative Direction: Lauren Hartstone
Design Direction: Sarah A. Cohen
Art Direction: George Prah
Producer: Lindsay Bodanza
Animation: Jordan Scott