How do you give customers what they're craving? With a nationwide launch of MyMcDonald’s Rewards, a loyalty points program the whole McFamily will love. And how do you spread the word about all the rewards waiting to be unlocked? With a truly Buck campaign that focuses on the food - with drones, slot machines, sunrises, and pickaxes of course - all in glorious looping form. Shout out to Gilles Desmadrille for the Big Mac animation tag team.
Rack ‘em up!
This is a collection of my work on the project. View the full project here.
Client: McDonald’s
Directed By: Buck
Executive Creative Director: Orion Tait
Group Creative Director: Daniel Oeffinger
Executive Producer: Joe Nash
Creative Direction: Sean McClintock
Producer: Andre Araujo, Tracey McDonough
Storyboard: Ege Soyuer
Design: Ayla Mortada, Heewon Kim, Jaedoo Lee, Justin Cassano, Kuu Chen, Loris Alessandria, Max Vogel, Milena Bucholz
Animation: Dan Cantelm, Diego Abad, Gilles Desmadrille, Johan Eriksson, Jordan Scott, Kyle Snider, Paola Chen Li, Po-Chen Chia, Sean Merk, Vero Gómez
Editorial Support: Paal Rui, Robert Bailey