When it comes to genomic sequencing, Illumina leads the way in solving humanity's most complex problems. *Leans in for more*
Like something out of a dream, we were tasked with bringing this magical message to reality. Crafting visuals that are abstract in their form but not in their meaning meant using fluid visuals that are both elegant and energetic. Like chromosomes weaved together, in our effort to tell the story of sequencing the spoken word and visuals became their own dance. While each shot was a uniquely challenging piece to solve, it's only when the puzzle is complete that you can step back and appreciate the journey.
“Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke
Client: Illumina
Directed By: Buck
Executive Creative Director: Orion Tait
Executive Producer: Kitty Dillard
Creative Direction: Dan Marsh
Associate Creative Direction: Liron Eldar-Ashkenazi
Producer: Mackenzie Alexander
Storyboards: Tucker Klein
Art Direction: Kevin Heo
2D Animation Lead: Gilles Desmadrille
3D Animation Lead: Taylor James
Design: Freya Yeh, Gunnar Pettersson, Hannah Sun, Kevin Heo, Twisha Patni, Yukyung Lee, Zack Williams
2D Animation: Fabien Rousseau, Hannah Sun, Jordan Scott, Po-Chen Chia
3D Animation: Auron Luxe, Emiko Inskeep, Hannah Sun, Hernan Lindenbaum, Rifat Muharram
Editor: Billy Kostka
Assistant Editor: Oliver Lin
Audio: KOM