Many people don't trust or understand how companies collect or use their data. Teaming with Buck, we partnered with IKEA and Work & Co to rethink and redesign the IKEA experience through the lens of data ethics. The goal is to give customers control over how their data is collected, stored and used in a simple and straightforward way.

Who’s got two thumbs and likes that idea? (double taps)…this guy!

This is a collection of my work on the project.