As a constant collaborator with such a diversely creative group of people, it was a privilege to participate in the BUCK rebrand which was one of the largest and most collaborative projects I've worked on. Tasked initially with animating the newly designed logo, I was reminded of the expression 'the whole is greater than the sum of its parts'. Inspired by this, different shapes representing different perspectives and expertise, come together to make a whole.
My efforts also included animation for the Instagram takeover, website concepting, and animation thinking for the in-development rotator sculpture. As a studio I've spent countless hours at, and where I've made many close friends, it was an honor to be included in this process. Having the time to do things the right way, not just the fastest, has lead to something I am very proud of and excited to share.
Head over to buck.co to view the new site along with the latest and greatest work.
Check out this post and then check out all 9 on Instagram announcing all the goods.